Release case study · German dance

Harris & Ford x 2 Engel & Charlie, "Blau"

Two thumbnail layouts, five colourways, six promo cuts and the lyric video, twenty days from order to master.

1.6MYouTube views, Oct 2026
20 daysOrder to delivery
3Deliverable groups
134KPromo clip views, 2 promo Shorts on the Harris & Ford channel
ClientJinx Music
ChannelReleased on the Harris & Ford channel
OrderedMarch 15, 2024
DeliveredApril 4, 2024
ReleasedApril 5, 2024
Harris & Ford x 2 Engel & Charlie, Blau, official lyric video 1.6M views
The brief

A lyric video for a festival-season single, with a thumbnail set in several colourways so the channel could pick the one that matched the artwork rollout.

What shipped
  • Official lyric video, ProRes 422 master
  • 8 thumbnail designs: two layouts in five colourways
  • 6 promo clips: 10-second and 30-second teasers, Instagram vertical in Coming Soon, Out Now, no-text and V2 cuts
Visual breakdown

The frames the label could pick from.

Blau design 1 Blau design 2 Blau design 3
Timeline

From order to release day.

Ordered

March 15, 2024

Kit delivered

April 4, 2024

Released

April 5, 2024

Views and likes are read from YouTube on the date shown. Promo clip views count the release’s promo posts on the artist’s own YouTube channel (SDFr7SWHdbM, rClTLwrCk5Y). Instagram and TikTok views are not tracked.

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