Release kit

Divi Roxx Kids, "Rock It Out"

The lead single from Starchild Vol. 1. One brief, one folder, nineteen files, delivered six days before the release.

ClientDivinity Roxx, DvRocksKid
PackageLaunch System
DeliveredSeptember 18, 2026
ReleasedSeptember 24, 2026
FormatAnimated lyric video, 3:08
Divi Roxx Kids, Rock It Out, official lyric video
The brief

A kids' rock anthem that had to work on YouTube, in the classroom and on a phone.

Divinity Roxx is a two-time Grammy nominee and was Beyoncé's bassist and musical director. For the Starchild album the character, costume and world had to be designed first, then carried into every asset. This was her tenth project with the studio.

What shipped
  • Official lyric video, 1080p YouTube master (609 MB)
  • High-bitrate broadcast master for TV and Apple Music (1.16 GB)
  • 11 thumbnail designs
  • 2 YouTube channel banners
  • 1 teaser, 2 trailers (full and Short)
  • Rockstar costume and character sheets in 4K (client request)
  • Launch Playbook and Release Cheat Sheet
Thumbnail pack

Eleven designs, so the channel can test what gets the click.

Rock It Out thumbnail design 1 Rock It Out thumbnail design 2 Rock It Out thumbnail design 5 Rock It Out thumbnail design 7 Rock It Out thumbnail design 10 Rock It Out thumbnail design 11
Channel banners

Two banners so the channel matches the release on day one.

YouTube channel banner design 1 YouTube channel banner design 2
The rollout

The three-week plan that ships with every kit.

The Launch Playbook turns the files into a schedule. This is the version the client received.

Days 1 to 4

Teasers. Two to three seconds, no title, posted to Reels, TikTok and Shorts to build curiosity.

Days 5 to 10

Trailers A to D. Ten to fifteen seconds each, split-tested to find the winning clip. Canvas uploaded.

Days 11 to 14

Countdown posts and a YouTube Premiere on Friday at 12pm EST, then live across every platform.

Days 15 to 21

Keep it going: the out-now trailers, the best vertical cuts and the caption formula from the Cheat Sheet.

Posting windows in the Playbook: Reels Tuesday, Wednesday and Friday, 9am to 12pm. TikTok Monday, Tuesday and Friday, 7 to 9am or 7 to 9pm. Read the Launch Playbook.

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