Release case study · German dance

HBz x 2 Engel & Charlie, "Erinner mich"

The most-watched upload on the HBz channel. One lyric video, delivered with a fourteen-clip social pack and a Canvas, nineteen days after the order.

19.5MYouTube views, Oct 2026
19 daysOrder to delivery
5Deliverable groups
95KLikes on YouTube
ClientJinx Music
ChannelReleased on the HBz channel
OrderedDecember 22, 2023
DeliveredJanuary 10, 2024
ReleasedJanuary 12, 2024
The brief

A lyric video that could carry a German dance single on YouTube for months, plus a two-week social countdown the label could run without a designer on call.

What shipped
  • Official lyric video, ProRes master and 1080p YouTube master
  • 7 thumbnail designs, one with the label logos
  • 14 social clips: teasers and promos in Story, Feed and Square formats, with and without artwork and release date
  • 2 Spotify Canvas versions
  • 2-week rollout plan
Visual breakdown

The frames the label could pick from.

Timeline

From order to release day.

Ordered

December 22, 2023

Preview approved

December 27, 2023

Kit delivered

January 10, 2024

Released

January 12, 2024

Views and likes are read from YouTube on the date shown. Promo clip views count the release’s promo posts on the artist’s own YouTube channel. Instagram and TikTok views are not tracked.

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