Release case study · Dance pop

LUNAX ft. CERES, "Paradise"

The full pack for a two-artist single: mood board, style frames, lyric video, six promo clips, three Canvases, two Motion Covers and three thumbnails.

388KYouTube views, Oct 2026
25 daysOrder to delivery
7Deliverable groups
9KPromo clip views, 3 promo Shorts on the LUNAX channel
ClientBeat Dealer Records
ChannelReleased on the LUNAX channel
OrderedFebruary 21, 2025
DeliveredMarch 21, 2025
ReleasedApril 3, 2025
LUNAX ft. CERES, Paradise, official lyric video 388K views
The brief

A lyric video and release pack for a dance single shared by two artists: mood board and style frames first, then a Canvas for each artist, the Apple Motion Cover and a thumbnail set.

What shipped
  • Mood board and style frames, approved before animation
  • Official lyric video, ProRes and MP4 masters
  • 6 promo clips: teaser and trailer, each in plain, Coming Soon and Out Now versions
  • 3 Spotify Canvas versions: LUNAX, CERES and neutral
  • 2 Apple Motion Covers
  • 3 thumbnail designs
  • 2-week rollout plan
Visual breakdown

The frames the label could pick from.

Paradise design 1 Paradise design 2 Paradise design 3 Paradise design 4 Paradise design 5
Timeline

From order to release day.

Ordered

February 21, 2025

Kit delivered

March 21, 2025

Released

April 3, 2025

Views and likes are read from YouTube on the date shown. Promo clip views count the release’s promo posts on the artist’s own YouTube channel (xGYOPmxqMgo, kJTRyFmAHDQ, _8hnlaHSae4). Instagram and TikTok views are not tracked.

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Same team, your release window.

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